In 1995 Andy Polaine co-founded of award-winning new-media agency Antirom in London and has worked with clients such as the BBC, the ABC, Levis Strauss and Co. and The Science Museum. Antirom was born out of an arts background (it was initially funded by The Arts Council of Great Britain) and the self-titled CD-ROM is widely recognised as one of the few classics in the short history of multimedia. Antirom closed its doors in 1999. Andy also spent a spell as a senior producer at Razorfish in London. Tired of the London life, Andy visited Australia in 1999 to travel, lecture and get a tan. Charmed by the lifestyle he moved to Sydney and started the interactive department of visual effects company, Animal Logic. Andy left Animal Logic in 2001 and is now a Senior Lecturer in Interactive Media at UNSW's College of Fine Arts and Head of the School of Media Arts as well as working as a freelance designer and writer. He writes a column called Foreign Policy for Desktop magazine and a column on interaction design for IdN. He has also lectured, spoken and performed in various countries around the world. Andy recently won a Faculty Research Grant from The University of New South Wales to research interactivity and is working on his PhD, Developing a Language of Interactivity Through the Theory of Play, at the University of Technology, Sydney.. He is also writing his first novel, which he hopes to complete sometime before he dies.